As promised, Apple has started selling white iPhone 4 in Eastern Hemisphere and European countries as markets tumble in April 28. United States and Canada should follow suit, just a few hours, the clock ticked over to the new day. Although the company is advertising the availability on front page of offices in countries where the clock is past midnight, on-line orders are not yet seem to be available even if a third-party retail outlets seem to be free to open their ports.
Even before the official release, the white iPhone 4 made their way into the hands of customers to choose from some retailers to start selling the device early.
Steve Jobs and Phil Schiller also conducted a telephone interview with All Things Digital earlier today, where they discussed some of the challenges a company faces in bringing a white iPhone 4 on the full market ten months late.
Video of the white iPhone 4 officially launching in Hong Kong:
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